Every Brand Needs
A Marketing Strategy
A Marketing Strategy
While your business doesn't need you to become an expert in every essential skill, it will always need the right expertise in order to continually grow.
That's where we come in.
At the heart of every business, is a business owner that cares deeply for the people their product or service helps. That's probably you.
In order to help the people you care about, you have to move heaven and earth to consistently provide them value. But you can't do everything.
There's not many problems in business that wouldn't be mended with more money.
The trick is creating a system of introducing new customers to your business, leading them to the first sale, and keeping them engaged to ensure their business and loyalty for life.
Growing the impact of your business it demands a constant source of new customers.
That's easier said then done.
If you're on this page, there's a good chance that's the very thing you need help with.
Welcome to The Triangle Company.
Throughout our consulting relationship we'll work with you to diagnose the roadblocks preventing your business from achieving its potential. We'll then guide you through building the right solutions for constant business growth.
Not all of these components below are needed for every client. The right mix of service components will be selected during our initial fit consultation, based on our recommendation and your mutual agreement.
Bringing Our Expertise
Our team has worked with companies of all sizes on a wide variety of project types.
We live for creating profitable breakthroughs with business owners like yourself, so our chosen mission is to bring the expertise of multi-million dollar firms to your business, at a fraction of the cost.
Our one and only goal is to support you and your business in every way we possibly can, making sure that you continue to surpass your goals, building a business that creates constant value for its community.
Marketing and sales strategy consulting focuses on helping businesses identify, plan, and execute effective strategies to attract, retain, and grow their customer base. This involves understanding market trends, customer preferences, competitive landscape, and internal business capabilities to tailor strategies that drive growth and revenue.
Our consulting services can offer fresh perspectives on your market, insights into your customer behavior, identify growth opportunities, optimize sales processes, and ultimately, enhance revenue and profitability.
Yes, we have experience working with both B2B and B2C businesses across various industries, tailoring our strategies and recommendations based on the unique challenges and opportunities of each sector.
Yes, we offer scalable solutions that cater to businesses of all sizes. Our strategies for small businesses are designed to be cost-effective and impactful, addressing specific challenges and opportunities they face.
We thrive on challenges. For niche markets, we conduct specialized research, dive deep into industry specifics, and craft strategies that resonate with the unique target audience, ensuring relevance and effectiveness.
Our team is committed to continuous learning. We actively participate in industry conferences, workshops, webinars, and courses. Moreover, we invest in proprietary research and collaborate with industry experts to ensure our strategies are up-to-date.
Success metrics are determined based on the goals set at the beginning of the project. Common metrics include lead generation, conversion rates, sales growth, customer retention rates, and ROI. We use a combination of qualitative and quantitative methods to ensure comprehensive performance evaluation.
While we make every effort to develop effective strategies, the dynamic nature of markets and customer behaviors can sometimes lead to unexpected outcomes. If a strategy doesn't perform as anticipated, we regroup, analyze the results, adjust the approach, and pivot as necessary.
Yes, we're well-versed in digital marketing trends and tactics, covering areas such as SEO, PPC, content marketing, social media, and more. We can guide your business in leveraging online platforms effectively to reach your target audience, and when you need a specialist for implementation you can tap into our network of talented vendors.
Yes, branding is a crucial component of marketing. We assist businesses in crafting a compelling brand identity, positioning, and strategies for both initial branding and rebranding endeavors.
The duration of our consulting projects varies based on the scope, complexity, desired relationship, and the specific objectives set by our clients. On average, projects can range from a few weeks for small projects to several months for comprehensive business overhauls.
Absolutely! We believe in creating strategies that cater specifically to your business's unique needs and goals. Every solution we provide is tailored to align with your company's vision and market position.
We take confidentiality and data security seriously. All information shared is treated with the utmost discretion, and we have stringent measures in place to ensure data protection. Our consultants adhere to strict NDAs to ensure your business's sensitive information remains secure.
Yes, we believe in building long-term relationships. Even after project completion, we're here to offer guidance, address queries, and provide support as your business evolves.
Absolutely! We believe in collaborative synergy. We can work alongside other partners, ensuring seamless integration and achieving the collective goal of your business's success.
While our core focus is on strategy, we have a network of partners and resources to assist in the tactical execution of specific campaigns, ensuring a holistic approach to your marketing and sales efforts.
Effective communication is key. We use a combination of regular meetings, email and text updates, and digital collaboration tools to keep you informed, gather feedback, and ensure your project stays on track.
We maintain a client-centric approach, understanding that business needs can evolve. While we appreciate clear objectives, we remain agile and can adjust to new requirements or insights as the project progresses.
What's your next steps?
If you've gotten this far, you're most likely thinking about taking the next step. Our clients get the most clarity after speaking with us more in depth, that's why we offer both a short Initial Fit Assessment and a complementary 1-2 hour exploratory consultation for incoming prospects.
The following questions and answers will point you in the right direction.
Our approach starts with a comprehensive audit of your current marketing and sales processes. While it depends on your project scope, we then conduct market research, analyze competitors, and/or talk to subject matter experts. Based on our findings, we develop a tailored strategy that aligns with your business goals and objectives.
First and foremost, unlike other consultants, we pride ourselves on prioritizing the relationship with our clients.
Creating constant business growth is hard. It takes true alignment between our team and yours to dive into the trenches to solve problems and attack new opportunities. Going further, our unique blend of data-driven analysis, evolving market insights, and a holistic approach to sales and marketing ensures that our strategies are both innovative and grounded in real-world practicality.
We're a no-nonsense, get the job done, kind of team.
Certainly! All of our clients partake in a complementary 1-2 hour exploratory consultation. Upon completion, our team will submit our initial analysis with a recommendations on how to move forward. At that point, you can choose to either take the insights from our conversation and move on, or choose to hire our team on for us to grow your businesses together.
Starting is simple. Contact us through our provided channels, and we'll schedule an exploratory conversation to understand your needs, challenges, and how we can collaborate for success.
As you evaluate the support level options below, consider the following questions:
We're happy to discuss which option makes sense for you and your business, sign up for an Initial Fit Assessment to learn more.
Our experience, our strategies, & our insights distilled right into your business.
Made for those that don’t have a photographic memory.
Our insurance policy to make sure your people, your vendors, & you stay on track.
A personalized, never-ending library completely obsessed with your business.
Clients that opt for annual contracts will receive discounts on projects with partnered vendors.